Starting from today the Club is launching a four week consultation period for supporters to submit their views and suggestions on the implementation of a Membership and Loyalty Card scheme.
The idea has been batted around by supporters for what seems like - and is - ages, and after meetings with specialist Loyalty Card providers the club has decided to seek further views from fans. It appears that the club is looking for two types of responses. One is to try to ascertain the proportion of fans favouring the implementation of such a scheme, the proportion that oppose - and (perhaps) the proportion who are disinterested but interested enough to let the club know they are disinterested? The other is termed views and suggestions, and presumably means on details of how supporters would like to see the scheme operated, ideas on features and so on.
The sort of features the club is considering are outlined as :
Priority allocation of tickets for Cup matches after season ticket holders.
Priority allocation of away tickets after season ticket holders.
5% discount in the Club Shop.
Exclusive advanced purchase opportunities on new merchandise.
Invitations to special club events.
Selective ticketing discounts.
Option to buy ticket vouchers.
There would be the additional attraction of loyalty points attaching to purchases from national retailers such as McDonald's and Curry's as well as local suppliers that the Club would seek to recruit. Further loyalty points could be earned from business that members transact directly with the Club. Any loyalty points earned would only be redeemable at the Club on merchandise or any other items the Club may wish to choose, which could include match tickets.
The club is floating an adult annual membership fee around the £10.00 - £15.00 mark, but mentions that sponsorship would be sought for the loyalty card, which if successful could see a reduction on that fee.
The club will announce the results and if it judges the response is positive enough it is stated that it will then consider introducing its preferred option of a Loyalty Card/Membership scheme.
Those with opinions, views and ideas are requested by the club to submit them through email@example.com, though we'd presume contributions by letter or through other links with the club like the Supporters Liaison Manager would not be turned away.
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