Yeovil Town Chief Executive Martyn Starnes has said that the club's plans to put up individual ticket prices at Huish Park in the New Year mean that they will not need to repeat the exercise in the summer. The Glovers are increasing all individual match prices by £1.00 across the board on January 1st 2011 - a move that is unprecedented at Huish Park, but was timed to coincide with a Government rise in VAT from 17.5% to 20% on the same day.
Speaking to this week's Western Gazette, Starnes has told the paper that the January increase means that there will be no increase in admission prices in the summer of 2011, although it should be noted that this doesn't say whether season ticket prices will be similarly affected in the summer. Starnes explained:
"We are making our price increase now and we do not propose to make another one in the summer so we think what we have done is take a fairly reasonable approach. Unfortunately anyone that is buying goods or services is going to have to pay it to the Government to help solve the financial crisis we are in. It is hurting everybody, it is hurting the football club and it is hurting individual's pockets."
The club's announcement painted the rise in admission prices as being a "VAT Ticket Price Increase" with no mention that the greater proportion of the money accrued would be direct revenue for the club. Mr Starnes admits that the price rise isn't just about the taxman, but represents an increase where the club will get a cut:
"We will effectively only be getting between 60-70 pence extra revenue on each ticket and then the idea is that we will hold the prices for next season. We will still be very reasonable compared with other clubs in this division from next season. Talking to other clubs we believe that the majority will put their prices up in the summer to cater for the VAT. What we are doing is, yes, putting them up now, but you do not have to pay it."
As mentioned in last week's news item (linked below) the way that you do "not have to pay it", as suggested by Mr Starnes, is by purchasing any of your Year 2011 individual matchday tickets by December 31st 2010. Even if the match takes place in 2011, the advance purchase will mean you pay the lower admission rate provided you make your purchase before the Ticket Office closes on December 31st. There is also a half-season ticket on sale, covering matches from Boxing Day onwards, although a full price list has yet to be made available. We'd suggest contacting the Huish Park Ticket Office directly if that route appeals to you.
Link: Yeovil Town Put Up Ticket Prices.
Link: 2010-11 Yeovil Town Ticket Prices (up to December 31st 2010).
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