Yeovil Town Commercial Manager Dave Linney spoke to BBC Somerset reporter Tim McSweeney, on Thursday 1st August 2013, just ahead of the 2013-14 season starting.
TM: Do you expect a lucrative season now that Yeovil Town are in the Championship?
DL: With the teams that are coming to Huish Park, there's about 13 teams that have never been here before. So the anticipation is that season ticket sales will be about 2,700. Last year it was just under 2,000. So we're anticipating around 800 more season tickets. We're looking forward to the support that we're going to get.
TM: Eight hundred extra people and eight hundred extra voices cheering on the team. Is that a decent increase, in coming up from League One to the Championship?
DL: To be perfectly honest, we were hoping for more. But of course it's still quite tough (in terms of the economy) out there. Hopefully when people see the calibre of clubs that are coming down to Huish Park, that the walk-ups on the day will increase as well. So hopefully the people that can't fork out to begin with, will come along to the individual games.
TM: So more people coming to the ground means more people coming to the club shop, I would imagine, which is where we are at the moment, surrounded by Yeovil merchandise. You've got this season's kit, of course. You've got t-shirts, socks and even umbrellas. And obviously more people, so hopefully more money spent in this shop?
DL: Yes, of course. Wembley created a lot of interest. At the Wembley game we wore this coming season's shirts. So we'd already sold the amount of shirts that we sold in the whole of last season. That's increasing, as we've ordered another load of new shirts in. So the secondary spend when you get bigger crowds increases as well, and that's part and parcel of the commercial income.
TM: It's not just the merchandise and the kit that makes up the matchday experience. People come here, and they want to eat as well, and they want to drink. What are you sort of hoping for in that respect?
DL: The average gate last year was just over 4,000. This year we're looking to increase that to around six to six-and-a-half thousand. So you can imagine that programme sales will increase, snacks and drinks will increase, the footfall coming in through the shop will increase. So bit-by-bit, all of those ingredients add up to some meaty commercial income.
TM: How do you feel about the prospect of Championship football coming to Huish Park?
DL: Being an ex-professional footballer myself, the best thing about football is playing the game. The second best is just being involved with a football club. Coincidentally, the first home game here is against Birmingham, who I played for over four years. So it's a bit of a quirky fact that that came out. So I'm really looking forward to the football as well as the commercial aspect of the game.
TM: You're not tempted to bring your boots?
DL: I've always got my boots! But my boots are always up in my head, and never on my feet unfortunately!
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