03/01/2012 : WWOYTB : WWOYTB Survey No.1 Report : Other Issues For Discussion
3 January 2012 : WWOYTB Survey No.1 Report : Other Issues For Discussion
10. Football Related Comments

This survey did not attempt to examine the current strength of feeling with respect to the football itself. That is something that will probably be touched upon as part of a future survey on matchday attendances, but needs to be considered carefully, given that it is very easy to have massive swings of opinion on this subject area depending upon whether the last match was won or lost. However, there were a number of comments raised within the survey that do point to the club's current recruitment strategy that are worth considering:

A dialogue between club and fans is desperately missing. The club should not underestimate the impacts upon supporter affiliation of the continued, widespread use of loan players. (87)

The club seems to be in a downward spiral with lots of contributing factors, again something as simple as too short-term contracts and too many loan players that fans can't identify with. (93)

Make it a community club with local players, not constant loan players. Cliché I know, but I want to watch people playing for the shirt, not just cash or because no one else wants them. (105)

I feel that there is no longer a connect between players and fans, driven by the high turnover of players and loan signings. This means the kids (our next generation of supporters) no longer idolize players in the way they use to. If a child pushes their parents on a Saturday afternoon to take them to football to watch their favourite player - there is a couple of tickets sold (47)


11. Realism And Positivity

Whilst this survey shows positive feelings to be in short supply across almost all supporter-facing functions, with the exception of the Huish Park Ticket Office, there are a couple of cautionary things to consider. Firstly, the size of the club, and certain legacy situations mean that any improvements made by the football club will need to be done on an incremental basis, and that fans will not return to Huish Park or attain a level of high positivity at the snap of a pair of fingers.

If 83% of supporters see club/supporter relations as 'poor' or 'terrible' then its goal should be to see a level of perhaps 75% in one year's time, then perhaps 50% in three year's time. Don't ever expect the club to attain a 0% negative rating though - no customer-driven business will ever reach that, with customers always demanding more. However, what it should be seeking to attain is year-on-year improvement, and baselining against industry sector averages. In addition, there is a need to be realistic about what can be expected from the club, then that needs to be communicated to supporters in a way that won't be viewed as 'spin' - any justified realism will only be appreciated once the facts are laid on the table for supporters to digest; this may point back at the views expressed on 'transparency'.

Some supporter comments did highlight the need for supporters to be realistic about what the club can offer:

I do think that some supporters are unrealistic about the finances at Yeovil. Small club, small catchment area, geographically poorly placed (no fault, just the way it is)all adds up to low revenue. It might take a root and branch change to how the club finances itself outside of crowd revenue. This will need the cooperation of local businesses and in the present economic environment that will be no easy feat. There should be a need for some form of supporters share holding scheme but my impression of these is that they are difficult to administer and once again the current, and near future, economic climate will make it difficult to persuade people to part with their hard earned cash. (9)

Personally I feel the board (John Fry, Martin Starnes etc) do a fantastic job. For them to get us to this level (League 1) and maintain it, and if I am not wrong, I think out of all the teams currently in League 1, we have now been there the longest (i.e no promotion or relegation), I think for a club the size of Yeovil and where we have come from, this is very creditable and not only this but to obtain a profit of any sort is almost a miracle compared to any other football club. (18)


OTHER PAGES IN THE SURVEY REPORT:
Sections: 1-3: Introduction And Background ; 4: Overall Off The Field Performance ; 5: Ratings On Commercial Attributes ; 6: Ratings Of Matchday Experience ; 7: Feelings About The Direction Of The Club ; 8: Transparency Of Information From The Club ; 9: Relationship Between Supporters And Club ; 10-11: Other Issues For Discussion ; 12: Conclusions And Next Steps.

Appendix: A: Statistical Survey Results ; B: Additional Comments Made.


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Other Entries In The WWOYTB Section.
Date Title Author Link
09/01/2012 Update Bulletin No.2 WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Appendix B : Additional Comments Made WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Appendix A : Statistical Survey Results WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Conclusions And Next Steps WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Other Issues For Discussion WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Relationship Between Supporters And Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Transparency Of Information From The Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Feelings About The Direction Of The Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Ratings Of Matchday Experience WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Ratings On Commercial Attributes WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Overall Off The Field Performance WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Introduction And Background WWOYTB Link
22/12/2011 Update Bulletin No.1 WWOYTB Link
08/12/2011 Food Store Exhibition Feedback WWOYTB Link
17/11/2011 Food Store Exhibition WWOYTB Link
03/11/2011 Supporters Survey No.1 WWOYTB Link
31/10/2011 We Want Our Yeovil Town Back! - An Introduction WWOYTB Link
Other Entries By WWOYTB.
DateTitleAuthorLink
1/9/2012Update Bulletin No.2WWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Appendix B : Additional Comments MadeWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Appendix A : Statistical Survey ResultsWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Conclusions And Next StepsWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Other Issues For DiscussionWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Relationship Between Supporters And ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Transparency Of Information From The ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Feelings About The Direction Of The ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Ratings Of Matchday ExperienceWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Ratings On Commercial AttributesWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Overall Off The Field PerformanceWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Introduction And BackgroundWWOYTBLink
12/22/2011Update Bulletin No.1WWOYTBLink
12/8/2011Food Store Exhibition FeedbackWWOYTBLink
11/17/2011Food Store ExhibitionWWOYTBLink
11/3/2011Supporters Survey No.1WWOYTBLink
10/31/2011We Want Our Yeovil Town Back! - An IntroductionWWOYTBLink
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