03/01/2012 : WWOYTB : WWOYTB Survey No.1 Report : Relationship Between Supporters And Club
3 January 2012 : WWOYTB Survey No.1 Report : Relationship Between Supporters And Club
9. Relationship Between The Supporters And The Club

Relationship Between The Supporters And The Club
Relationship Between The Supporters And The Club


The strategy the club adopts to improve its scores on these metrics will be all important.

There is a base level of cynicism that exists and will need to be overcome before supporters can begin to believe in what the club is communicating again.

However, with 83% of supporters in this survey suggesting that the relationship between the club and supporters is either ‘poor’ or ‘terrible’, the only way is up!

Supporter comments raised around this area included:

We may be in League One (at present), but the club as a whole is still being run as though it is non-league. Club is too "cliquey" ie: the VIPs tend to be looked after more than the ordinary supporter. (23)

Make your supporters feel they are the strength of the club not a nuisance, strive to give them the best service and treat them fair. Acknowledge that mistakes have been made and become open-minded about finding new ways ahead. Encourage your supporters to establish an independent group and communicate with it and embrace it as a way to a future of inclusion and growth for the club. Open your eyes, or your legacy will be that you turned a club that grew strong over decades through community pride into a weak and divided one because you kid yourselves that you put the club first. (24)

Unless the club engage better with supporters there is very little point anybody making any comment. (29)

Remember that the future of the club depends of keeping existing fans enthusiastic about the club and convincing others that they should become enthusiastic supporters. (30)

The club needs to understand that a constructive and positive relationship between itself and its fans would be fruitful for all parties involved. I think the creation of 'WWOYTB' shows that fans are seriously worried about 'their' club and what the future holds for Yeovil Town. We must all remember that everyone involved with Yeovil, from Terry Skiverton, to myself, all want the club to succeed and excel as much as possible. We are supporters! This group doesn't want to worsen relationships between Yeovil Town FC and it's fanbase, but those high up at YTFC need to realise action needs to be took. A League One side on the pitch, ran like a non-league side off of it. (37)

PLEASE PLEASE PLEASE LISTEN TO YOUR FANS (38)

I have been a season ticket holder for 20+ years but no longer feel a part of the club. You are losing thousands of "customers" but refuse to engage with them. My family could be the next to walk away and not renew our 4 season tickets. (49)

My general feeling is that the fans of YTFC are no longer at the heart of the club. There has been an erosion of this relationship, and the idea of 'achieve by unity'. It seems to have changed from us all working together, to the club making choices without engaging with the fan base...then expecting us to like what they have done. There also only seems to be engagement when the clubs needs something specific from the fans (like support for the new stand & retail park). Part of being a supporter of a club is not just based on pride of the achievement on the field, but what is achieved off of it as well. (52)

As a supporter since 1972 I have come to feel more and more disenfranchised from the club since the withdrawal of Jon Goddard-Watts. This has got so bad in the last 2 years, with no representation of any supporters group being considered by the Board, that I have ceased attending home games and cut down on away games attended too (54)

I feel totally disengaged from the Club. I see no clear strategy or direction (or if there is one, I am not aware of it); feel that we operate on a hand to mouth arrangement, year on year; and do not feel as if the club reaches out to its supporters. This is a small local club and yet it feels remote and cliquey. (58)

The club should also be doing more to make supporters feel involved. Having regular supporter input into big decisions (such as the artificial pitch and new stand) would help the supporters feel valued by the club. Also asking for supporter ideas for new initiatives and fund raising ideas, and then actually listening to them, might benefit the business as well as club-fan relations (59)

Having supported YTFC for 30 years, I have never felt so disconnected to the club. I feel the club have no respect whatsoever for the average "fan" (76)


OTHER PAGES IN THE SURVEY REPORT:
Sections: 1-3: Introduction And Background ; 4: Overall Off The Field Performance ; 5: Ratings On Commercial Attributes ; 6: Ratings Of Matchday Experience ; 7: Feelings About The Direction Of The Club ; 8: Transparency Of Information From The Club ; 9: Relationship Between Supporters And Club ; 10-11: Other Issues For Discussion ; 12: Conclusions And Next Steps.

Appendix: A: Statistical Survey Results ; B: Additional Comments Made.


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Other Entries In The WWOYTB Section.
Date Title Author Link
09/01/2012 Update Bulletin No.2 WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Appendix B : Additional Comments Made WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Appendix A : Statistical Survey Results WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Conclusions And Next Steps WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Other Issues For Discussion WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Relationship Between Supporters And Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Transparency Of Information From The Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Feelings About The Direction Of The Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Ratings Of Matchday Experience WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Ratings On Commercial Attributes WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Overall Off The Field Performance WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Introduction And Background WWOYTB Link
22/12/2011 Update Bulletin No.1 WWOYTB Link
08/12/2011 Food Store Exhibition Feedback WWOYTB Link
17/11/2011 Food Store Exhibition WWOYTB Link
03/11/2011 Supporters Survey No.1 WWOYTB Link
31/10/2011 We Want Our Yeovil Town Back! - An Introduction WWOYTB Link
Other Entries By WWOYTB.
DateTitleAuthorLink
1/9/2012Update Bulletin No.2WWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Appendix B : Additional Comments MadeWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Appendix A : Statistical Survey ResultsWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Conclusions And Next StepsWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Other Issues For DiscussionWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Relationship Between Supporters And ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Transparency Of Information From The ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Feelings About The Direction Of The ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Ratings Of Matchday ExperienceWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Ratings On Commercial AttributesWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Overall Off The Field PerformanceWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Introduction And BackgroundWWOYTBLink
12/22/2011Update Bulletin No.1WWOYTBLink
12/8/2011Food Store Exhibition FeedbackWWOYTBLink
11/17/2011Food Store ExhibitionWWOYTBLink
11/3/2011Supporters Survey No.1WWOYTBLink
10/31/2011We Want Our Yeovil Town Back! - An IntroductionWWOYTBLink
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