03/01/2012 : WWOYTB : WWOYTB Survey No.1 Report : Introduction And Background
3 January 2012 : WWOYTB Survey No.1 Report : Introduction And Background
1. Introduction

This report details the findings from a survey carried out by the WWOYTB Supporters Collective during late Autumn 2011. The Survey is the first in a series of planned investigations into supporters views, and an attempt to highlight both what is good about the club today, as well as the burning issues that are affecting Yeovil Town fans today.

The survey was opened on November 3rd 2011, and was closed a month later on December 2nd 2011. It's principle aim was to get a high level picture of supporter opinion. From that, a more detailed survey specifically geared around home match attendance patterns, and a third survey attempting to delve deeper into some of the patterns discovered in the first two surveys. From that, the WWOYTB collective will hopefully have a better idea as to what issues need to be addressed by the football club.

2. Factors Affecting The Survey

Particularly inside a football club, specific events may affect the 'mood' of the suppporters when completing the survey. The month of November 2011, when the survey was conducted, was a highly encouraging one, with two wins and two draws obtained, including the FA Cup win at Hereford United. The team went unbeaten during that period.

The survey was conducted shortly after the club announced an investment partnership with American artificial turf provider Blue Sky International. Whilst the survey was taking place, a number of stories began to come out in local newspapers covering Port Vale, that suggested a similar Valiants deal was in jeopardy, although the actual confirmation that the deal had collapsed was not known until December 8th, and does not necessarily indicate what the future holds for Yeovil Town's partnership.

Midway through the survey, Yeovil Town announced plans to build a Food Store on land to the north of the Huish Park Stadium. This plan was partly known about in that the club had back in March 2011 announced plans to build a Retail Park, but the revised plans for a single Food Store were a radical change from previous proposals.

During the month of November, a number of news stories centred around the Food Store appeared, including one from Chairman John Fry warning of a dire struggle for the club, if the plans did not succeed. At the tail end of the month, the club held a set of three exhibition days, with the WWOYTB collective providing feedback from information gained around the event.

Given the survey was conducted during this period, it is inevitable that some concerns may have appeared and/or been addressed as part of this exhibition. Similarly, the eventual collapse of Port Vale's Blue Sky International deal may change how supporters view those projects. Thus it is important to recognise the 'background noise' against which these two questions in particular may have been answered against.

There were 257 supporters who contributed to the survey. We'd like to say a big thank you to everyone who put in the effort to provide your views, and hopefully some of you can recognise your own thoughts within the body of the survey that follows.

3. The Survey Results

Nearly all questions posed were in a multiple choice format, and with a consistent set of options. This would allow supporters the chance to express five different views ranging from strongly positive to strongly negative against a given area of the club, or its future plans. There was also an opportunity to express views on whether an independent supporters association would be of interest to supporters.

Finally, there were two open questions - one to express general comments on the club that could not be easily covered within a set of multiple-choice questions. The second was for any private messages or advice to be sent through to WWOYTB. Obviously this final question will not be discussed as part of the survey results; however, the messages given will be used to help form future direction.

The responses to the key questions are grouped together in sections, with commentary on the results, along with a selection of some of the freeform responses from supporters that relate to these topics. The sections are split into separate pages.

In addition as a full Appendix to the survey, the 'raw' set of text comments are provided. Note the Response numbers are generated purely to allow easy reference elsewhere within the survey, as retrieved direct from the survey database. Over half of those who responded chose not to make any additional public comments.

Sections: 1-3: Introduction And Background ; 4: Overall Off The Field Performance ; 5: Ratings On Commercial Attributes ; 6: Ratings Of Matchday Experience ; 7: Feelings About The Direction Of The Club ; 8: Transparency Of Information From The Club ; 9: Relationship Between Supporters And Club ; 10-11: Other Issues For Discussion ; 12: Conclusions And Next Steps.

Appendix: A: Statistical Survey Results ; B: Additional Comments Made.


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Comments On This Article
Fred Few said ...

Response no 18-A real peach.
Us pesky fans are a bit of a nuisance really.
04/01/2012 14:14:20

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Other Entries In The WWOYTB Section.
Date Title Author Link
09/01/2012 Update Bulletin No.2 WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Appendix B : Additional Comments Made WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Appendix A : Statistical Survey Results WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Conclusions And Next Steps WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Other Issues For Discussion WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Relationship Between Supporters And Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Transparency Of Information From The Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Feelings About The Direction Of The Club WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Ratings Of Matchday Experience WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Ratings On Commercial Attributes WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Overall Off The Field Performance WWOYTB Link
03/01/2012 WWOYTB Survey No.1 Report : Introduction And Background WWOYTB Link
22/12/2011 Update Bulletin No.1 WWOYTB Link
08/12/2011 Food Store Exhibition Feedback WWOYTB Link
17/11/2011 Food Store Exhibition WWOYTB Link
03/11/2011 Supporters Survey No.1 WWOYTB Link
31/10/2011 We Want Our Yeovil Town Back! - An Introduction WWOYTB Link
Other Entries By WWOYTB.
DateTitleAuthorLink
1/9/2012Update Bulletin No.2WWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Appendix B : Additional Comments MadeWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Appendix A : Statistical Survey ResultsWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Conclusions And Next StepsWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Other Issues For DiscussionWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Relationship Between Supporters And ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Transparency Of Information From The ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Feelings About The Direction Of The ClubWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Ratings Of Matchday ExperienceWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Ratings On Commercial AttributesWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Overall Off The Field PerformanceWWOYTBLink
1/3/2012WWOYTB Survey No.1 Report : Introduction And BackgroundWWOYTBLink
12/22/2011Update Bulletin No.1WWOYTBLink
12/8/2011Food Store Exhibition FeedbackWWOYTBLink
11/17/2011Food Store ExhibitionWWOYTBLink
11/3/2011Supporters Survey No.1WWOYTBLink
10/31/2011We Want Our Yeovil Town Back! - An IntroductionWWOYTBLink
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